Social media is an amazing marketing tool that when done correctly and effectively, can drive tons of traffic to your website and brand. Social media is the use of web-based and mobile technologies designed to help and encourage people to communicate and interact with your brand and organization.

At MSF, we help take this time-consuming pressure off of you so that you can focus your time on building your business and finding more clients. There is a multitude of types of social media websites from Facebook, Twitter, LinkedIn, Flickr, and Foursquare. Allow our dedicated social media team to help your organization reach your social media goals.

Why use social media? Social networks are growing at significant rates. 80 percent of all Americans now use a social network. Almost 25 percent of online time is spent on social networking websites. Nearly 40 percent of social media users access their accounts through smartphones and other mobile devices. Ninety-eight percent of 18- to 24-year-olds access social networking sites each month. One out of five social network users are likely to login to another social networking website after leaving one.

Small businesses also are taking note and utilizing social media. The three most important reasons small businesses leverage social media are: Connecting with customers, greater online visibility and self-promotion. About 45 percent of small-business decision-makers use social media. About 86 percent of these users use Facebook, with just more than 40 percent who use LinkedIn and about one-third who use Twitter.

Facebook claimed 750 million active users in July 2011 and by the end of September, Facebook announced active users to more than 800 million users, with 200 million joining in 2011! More than half of these users login every day. Facebook hosts more than 7 million apps and more than 20 million apps are downloaded every day. Only about 25 percent of Facebook users live in North America, with 70 languages being used around the world. The average user spends about 20 minutes online each visit.